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More traffic, More leads, more sales. Learn more

Data Driven

Website Design

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Grow your business with a customer focused
website that gives you an edge on your competition.

We build websites around your customer so they align with your sales and marketing strategy and produce sales and leads for you.

GET OUR WEBSITE DESIGN GUIDE view our work
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Why Data Driven Web Design?

Getting into the mind of your customer.

The traditional website design process is broken because it isn’t based on the needs of your customers and doesn’t function well as a marketing tool.

The 5 biggest problems with a traditional website design process.

  1. No-one knows who the customer really is and what they really want
  2. It’s risky. You invest time and energy in a site that doesn’t work
  3. It’s slow. The process can drag on for months at which point the customer and your business have changed
  4. It’s been created in a Silo generally with one person’s input. See the next point
  5. The Highest Paid Person’s Opinion (HiPPO) wins: definitely not customer-centric and often times what you think your customers want is far from the truth

TALK TO A MARKETING CONSULTANT

Our research based, customer centric website design process extinguishes these common issues.

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How does it work?

 

Data and Insights enable greater understanding of your customer, then you can design a website with the them at the heart – AND drive valuable sales or leads.

We do this by bringing qualitative and quantitative research into the design process right from the start.  This fights biases and identifies new opportunities that haven’t been thought of and it puts your customer’s needs at the heart of the website experience.

Our process includes a range of research activities that dig deeper to provide greater insights about what you’re customers really want from your website.

 

 

GOOGLE ANALYTICS
TECHNICAL ANALYSIS
MOUSE TRACKING
HEURISTIC (USABILITY) ANALYSIS
USER TESTING
QUALITATIVE SURVEYS

 

Gathering this type of information is the most effective way to develop a high performing website.

 

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Our Approach

 

We break it down into 3 easy stages

Step 1

We gather data and insights from a range of tools to understand your website users so that we can create a great customer experience to drive leads or sales for your business.

We may complete Personas during this stage to determine who we’re writing content for.

Step 2

We use the data analysis to plan out the website structure and content requirements of the new site. We work with you to produce all content and images we then design a protoype in live wireframes.

Once you’re happy with this we move to development.

Step 3

We build the website in WordPress or the Hubspot CMS using the agreed designs. We place all the content into the new site.

This is then presented to you and any final tweaks are completed.

 

GO LIVE

Ideally the Discovery phase is-ongoing and rather than thinking of your website as a static document, we treat it like a live campaign and continually test and/or learn about customer behavior.

And we make tweaks and improvements – small iterations over time, to keep your site current and valuable to customers

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