Getting into the mind of your customer.
The traditional website design process is broken because it isn’t based on the needs of your customers and doesn’t function well as a marketing tool.
The 5 biggest problems with a traditional website design process.
Data and Insights enable greater understanding of your customer, then you can design a website with the them at the heart – AND drive valuable sales or leads.
We do this by bringing qualitative and quantitative research into the design process right from the start. This fights biases and identifies new opportunities that haven’t been thought of and it puts your customer’s needs at the heart of the website experience.
Our process includes a range of data activities that dig deeper to provide greater insights.
We break it down into 3 easy stages
We gather data and insights from a range of tools to understand your website users so that we can create a great customer experience to drive leads or sales for your business.
We may complete Personas during this stage to determine who we’re writing content for.
We use the data analysis to plan out the website structure and content requirements of the new site. We work with you to produce all content and images we then design a protoype in live wireframes.
Once you’re happy with this we move to development.
We build the website in WordPress or the Hubspot CMS using the agreed designs. We place all the content into the new site.
This is then presented to you and any final tweaks are completed.