You do this by attracting prospects to your website with helpful and relevant content.
By aligning your content with a buyer’s interests you provide a digital experience that is helpful and engaging. It puts the buyer in the driver’s seat while at the same time enabling you to answer their questions while they’re making purchasing decisions.
Once they arrive at your website it doesn’t stop there.
Unlike many digital marketing tactics that only drive people to your website, Inbound uses conversational tools like email or chat to engage with buyers as and when they prefer and help you to continue to provide value and advise them.
Go Inbound, with digital marketing and sales strategies that turn your website into a magnet
Leads lead. For most of our clients, this is why they approach us. Many digital marketing strategies have traditionally focused on activities that attract people to your website. Tactics like SEO and Adwords. These are great and they are important but other than knowing how many people came to your site – what else do you know about them? Do you know if they are the right type of customer? Are they even from the right country? And more importantly, do you know what types of problems they are trying to solve?
Inbound lead generation helps you understand your audience and helps you provide them with opportunities to connect with your brand through content or conversational tools at the right time
What Digital Marketing tactics does an Inbound Marketing Strategy include?
There’s a number of different tactics we use depending on your goals, where your customers are and your investment level.
There’s a number of different tactics we use depending on your goals, where your customers are and your investment level. Simply being in ONE channel is no longer enough and you cannot build a business with a single channel approach. Channels like Facebook, Instagram, Pinterest and LinkedIn are now a necessity for lead generation.