Inbound marketing flips the traditional interruptive marketing on it’s head and turns your website into a tool that pulls buyers towards your company. You do this by attracting prospects to your website with helpful and relevant content. By aligning your content with a buyers interests you provide a digital experience that is helpful and engaging.
It puts the buyer in the driver’s seat while at the same time enabling you to answer their questions while they’re making purchasing decisions.
Once they arrive at your website it doesn’t stop there. Unlike many digital marketing tactics that only drive people to your website, Inbound uses conversational tools like email or chat to engage with buyers as and when they prefer and help you to continue to provide value and advise them.
Why go Inbound?
Go Inbound, with a digital marketing and sales strategies that turns your website into a magnet.
Leads, leads leads. For most of our clients this is why they approach us. Many digital marketing strategies have traditionally focused on activities that attract people to your website. Tactics like SEO and Adwords. These are great and they are important, but other that knowing how many people came to your site – what else do you know about them? Do you know if they are the right type of customer? Are they even from the right country? And more importantly, do you know what types of problems they are trying to solve?
Inbound lead generation helps you understand your audience and helps you provide them with opportunities to connect with your brand through content or conversational tools at the right time. Inbound gives you permission to continue to nurture the conversation with that person through to an opportunity to connect with a sales person or buy online.
An Inbound Marketing strategy can help to:
Companies are 3x more likely to see higher ROI on inbound campaigns.
Inbound Marketing delivers 54% more leads.
Outbound leads cost 49% more than inbound leads.