The problem

• Wok Express approached Touch Marketing to help increase sales particularly to assist their newly purchased second store in Kingsland, Auckland

• Both their shops had entirely different branding and feel. Neither had a coherent set of brand values to unite the brand and give consumers something to grab onto

• The business did, however, have a great core offer. The food was consistently delicious & made with quality ingredients by knowledgable Cooks

• Owner, Paul Brandwood was committed and passionate about his food. But he was unable to effectively represent the quality of his offer to his target market

The solution

• Touch distilled the qualities and values of the business directly into a new brand identity

• Touch developed a bold new and clean image for the franchise and based all marketing efforts around a sound strategy based primarily around superior brand values

• The strategy involved straightforward communication of the brand values on social media, primarily Facebook

• After 18 months sales had nearly tripled at each shop and a third store was opened in Ponsonby within two months of beginning the campaign