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Marketing & Analytics

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Geneva Finance
A finance company working hard to change its stripes.

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Key Features
  • - New Website
  • - Complex Loan Application Form
  • - Digital Marketing Strategy
  • - Identity Based Conversion Tracking
  • - Onoing Conversion Optimisation
  • - Brand Refresh

Loans Disbursed via Website – up 400%

A brand rejuvenation, business modernisation and digital marketing exercise

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The problem

  • Geneva Finance had undergone a huge identity change as a business since surviving the finance company crashes from 2006 to 2008
  • The finance industry has been greatly disrupted by digital technology in the past 5 years
  • By 2014 Geneva began a phase of expansion and was looking to grab a share of the incredibly competitive online finance market

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The solution

  • Touch developed a complex web application form designed to build a full picture of Geneva’s applicants and weed out ineligible applications
  • The system was designed to help Geneva’s lenders quickly fact check and assess the applications in order to deliver loan offers back to the their clients as quickly as possible
  • Touch then carried out a Conversion Optimisation strategy based on data and analytics to accurately assess how Geneva could get value for it’s money from it’s website and digital marketing
  • This required a few months worth of analysis and tweaks to: Web Design, Website Copy, Facebook Ads, Google AdWords Search, Google AdWords Display Network & Email Marketing
Brand refresh, new style, look and feel

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Brand refresh, new style, look and feel
“We wanted to get help in building a digital marketing strategy and Touch Marketing met the brief. I have found them to be honest, transparent and in it with us for the long haul.
They listened to who we were as a business and where we wanted to go. Between us we developed specific strategies with predefined objectives and  the measurement processes they developed have allowed us to make changes to these strategies to improve our business and redirect marketing spend.
We are confident that we have a good business partner that will continue to work positively with us to achieve our goals in what is an incredibly competitive marketplace”

David O’Connor – CEO Geneva Finance

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