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crane

Brand Development

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wok

Wok Express
Two Asian fusion takeaway restaurants become three after a complete re-brand and ultra successful marketing strategy.

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Key Features
  • - Complete Rebrand
  • - Logo and Design assets
  • - Digital Marketing Strategy
  • - Website
  • - Brand Values
  • - Social Management and Strategy

Sales Increase – 150%


Website Visits Increase – 100%


44k New Customers


Exposed to the Brand

A highly successful strategy and brand awareness exercise

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The problem

  • Wok Express approached Touch Marketing to help increase sales particularly to assist their newly purchased second store in Kingsland, Auckland
  • Both their shops had entirely different branding and feel. Neither had a coherent set of brand values to unite the brand and give consumers something to grab onto
  • The business did, however, have a great core offer. The food was consistently delicious & made with quality ingredients by knowledgable Cooks
  • Owner, Paul Brandwood was committed and passionate about his food. But he was unable to effectively represent the quality of his offer to his target market

 

The solution

  • Touch distilled the qualities and values of the business directly into a new brand identity
  • Touch developed a bold new and clean image for the franchise and based all marketing efforts around a sound strategy based primarily around superior brand values
  • The strategy involved straightforward communication of the brand values on social media, primarily Facebook
  • After 18 months sales had nearly tripled at each shop and a third store was opened in Ponsonby within two months of beginning the campaign

 

Compelling new “values oriented” branding

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“I feel the whole brand thing has really moved us “up the ladder” into the big league. I definitely agree that you have to stand for something with your brand these days, people look for what you stand for and they want to know that you’re into it.”

Paul Brandwood – Owner of Wok Express

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